Everyone's Welcome to the Table
BELA products used in various recipes
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Established 1997 Icon, Fish Means Family
  • BELA product used in recipe

    The Taste That Brings Everyone to the Table

    BELA brings the wild, fresh flavors of the Portuguese coast straight to your table. Each bite is a tribute to Portugal’s rich Conservas culture, where the pure taste of the fish speaks for itself. It's all about simplicity, where friends, food, and family come together, and everyone’s welcome to the table.
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    Authentic Flavors With Nothing to Hide.

    Our tinned fish celebrates the authentic taste of the sea. Sustainably caught and minimally seasoned, BELA's seafood lets the delicate, fresh flavors shine. Perfect for those who appreciate simple, honest ingredients and unforgettable meals shared with family and friends.
  • BELA product used in dinner with crackers

    Big Flavor, Bigger Memories

    Being veteran- and family-owned means we know the best meals are those where everyone’s talking over each other, kids are running wild, and the sounds are filled with friends and laughter. We bring the Portuguese tradition to the chaos, so you can focus on making memories with every bite.

Fierce, Fresh & Full of Flavor

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Good Food, Good Vibes, Portuguese Style

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Forget picture-perfect dinners — we celebrate the chaos. With kids running around, friends pouring another glass, and the fish always flowing, BELA keeps the energy high and the vibes real. Our seafood brings authentic, affordable Portuguese flavors to your table.
BELA chefs preparing meals
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Sustainably Sourced, Naturally Bold

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RADIO BELA:
Rebel Waves

Omegas, Protein, and Portugal:
All in One Can

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Find Us In The Wild

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Zingerman's logo
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Schnuck's logo
Lowe's Foods logo
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Get in early. Limited flavors and rare drops you won’t find again.

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Exclusive products, small batches, and flavors you can’t get anywhere else. Be the first to know when they hit.

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EVERYONE'S WELCOME TO THE TABLE
FAMILY & VETERAN-OWNED AND OPERATED

BELA Insider: Updates & More

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  • Why BELA Brand Seafood Refreshed Our Look After 28 Years

    Why BELA Brand Seafood Refreshed Our Look After 28 Years

    Welcome to the new BELA Brand Seafood! While our look may be fresh and modern, our roots run deep—nearly 30 years deep, to be exact. We’re excited to share the story behind our rebrand and why it’s more than just...

  • Mackerel Citrus Salad

    Mackerel Citrus Salad

    Bright, fresh, and bursting with flavor, this Mackerel Citrus Salad is the perfect balance of savory and sweet. BELA mackerel adds a rich, protein-packed touch to juicy ruby red grapefruit, fragrant mint, and crunchy sunflower seeds. A drizzle of fig...

  • Beach Blanket Bolinhos

    Beach Blanket Bolinhos

    Crispy, golden, and full of bold Portuguese flavors, these Beach Blanket Bolinhos are the ultimate comfort food with a twist. Made with BELA Codfish Portuguese Style, they’re easy to prepare and perfect for sharing. Whether you’re enjoying them seaside with...

  • Codfish Anoche

    Codfish Anoche

    Simple, elegant, and full of Iberian flair, Codfish Anoche is a light yet flavorful dish perfect for any evening. Developed by Chef Jack and our friends at Anoche, Portland, Maine’s cider and tinned fish tapas bar, this recipe highlights BELA...

  • Joshua's Famous Sardine Salad

    Joshua's Famous Sardine Salad

    Delicious, versatile, and steeped in tradition, Joshua’s Famous Sardine Salad has been a staple recipe for gatherings with family, friends, and customers for over 28 years. Created by BELA’s founder, Joshua, it offers a more sustainable and flavorful alternative to...