Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.belabrandseafood.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including:

  • Device Information: Your web browser, IP address, time zone, and some of the cookies installed on your device.
  • As you browse the Site, we collect information about individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site.

Technologies Used for Device Information:

  • Cookies: Data files placed on your device, often including an anonymous unique identifier. You can learn more or disable cookies at allaboutcookies.org. EU visitors will see a cookie consent banner to manage preferences upon visiting the Site.
  • Log Files: Track actions on the Site and collect data such as IP addresses, browser type, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to track browsing behavior.

Additionally, if you attempt to make or complete a purchase, we collect:

  • Order Information: Your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Personal Information in this Privacy Policy refers to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use your Personal Information to:

  • Fulfill orders, including processing payments, shipping, and providing invoices or confirmations.
  • Communicate with you.
  • Screen for potential risk or fraud.
  • Provide targeted advertising or marketing based on your preferences.

Device Information is specifically used to:

  • Identify potential risk and fraud (e.g., IP address).
  • Improve the Site’s functionality and user experience through analytics and marketing optimization.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us provide services:

Additionally, we may share information to:

  • Comply with legal obligations, such as subpoenas or lawful requests.
  • Protect our rights or property.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide targeted advertisements. Learn more about targeted advertising at the Network Advertising Initiative’s educational page.

Opt-Out Options:

You can also opt out via the Digital Advertising Alliance’s portal.

DO NOT TRACK

We do not alter our Site’s data collection practices when a “Do Not Track” signal is received.

EU VISITORS

While purchasing or shipping to EU residents is not available, we may still collect Device Information when EU users visit our Site. This data is processed based on our legitimate interest to optimize the Site and marketing activities.

Your GDPR Rights

If you are an EU resident, you have the right to:

  • Access, correct, or delete your personal data.
  • Withdraw consent to cookies or targeted advertising.
  • File a complaint with your local Data Protection Authority (DPA).

To exercise these rights, contact us at ola@belabrandseafood.com.

Data Transfers: Information collected from EU visitors may be transferred outside the EU, including to the U.S. or Canada. We use lawful mechanisms, such as Standard Contractual Clauses, to ensure your data is protected.

CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have the right to:

  • Request access to the personal data we collect.
  • Request deletion of your personal data.
  • Opt out of the sale of your personal information.

To exercise these rights, contact us at ola@belabrandseafood.com.

DATA RETENTION

We retain:

  • Order Information: Until no longer necessary for legal or operational purposes, unless you request deletion.
  • Device Information: Aggregated or anonymized for analytics and improvement.

SECURITY PRACTICES

We implement industry-standard measures, including Secure Sockets Layer (SSL) encryption, to protect your personal information. While no method is 100% secure, we are committed to protecting your data.

MINORS

The Site is not intended for individuals under the age of 16. We do not knowingly collect data from children. If we discover that we have collected information from a minor, we will delete it immediately.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our practices or legal requirements. Significant updates will be communicated through a notice on the Site or via email.

JURISDICTION AND DISPUTE RESOLUTION

This Privacy Policy is governed by the laws of the United States and the state of Massachusetts. Any disputes related to this policy will be resolved under these laws in the state or federal courts located in Massachusetts.

CONTACT US

For questions about this Privacy Policy or to exercise your rights:

  • Email: ola@belabrandseafood.com
  • Mail: Purse Seine Holdings, LLC, 328 Old Connecticut Path, Wayland, MA 01778